Project Summary
Tuft & Needle’s award-winning Customer Experience Team is known for their honesty, helpfulness, and uncanny ability to meet people where they are - even when that place involves a wild animal. Seriously.
We partnered with Tuft & Needle to concept and produce a true-to-life content series spotlighting the absurd, hilarious, and deeply human stories that come through their support team every day. “The Naughty Raccoon” was the first in the series - an unforgettable story told with a mix of heart, humor, and handcrafted visuals that bring the chaos to life.
This inaugural episode captured the quirky spirit of the brand and the heart of their people. It quickly made waves, taking home Best in Show and Gold for Branded Content at the American Advertising Awards.
Feature Spot
The Approach
We approached this story with a narrative documentary style - combining authentic interviews with visual storytelling to heighten the ridiculousness of the events while keeping the emotional core intact.
By letting the real Customer Experience team member tell the story in her own words, we grounded the piece in truth. From there, we leaned into the unexpected with a playful edit and stylized live-action, to bring the chaos (and the raccoon) to life.
The result? A branded short film that feels more like a bedtime story gone sideways - with a pet raccoon, a mattress return, and a whole lot of heart.
BTS
Crew
Director
Daniel Chesnut
Producer
Marshall McLaughlin
Cinematographer
Austin Stoeklien
Editor
Jeremy Hubin
Colorist
