Project Summary
Hoag Hospital’s World of Excellence campaign is a powerful storytelling initiative designed to spotlight the renowned physicians at Hoag and their pioneering approach to medicine. The campaign’s first installment, featuring Dr. Kenneth Chang, a leader in digestive health, took audiences inside his visionary perspective on the human body and the future of preventative medicine.
Process Creative partnered with Hoag to craft a compelling, cinematic story that transcends traditional healthcare marketing, presenting Dr. Chang not just as a physician, but as a thinker, innovator, and problem solver.
Client
Hoag
Our Role
Art Direction
Visual Design
Motion Design
Creative Direction
Copy Writing
Video Production
Photography
Post Production
Featured Spot
To bring Dr. Chang’s world to life, we combined intimate portraiture, poetic cinematography, and cutting-edge visual effects. The film immerses viewers in a dreamlike, abstract representation of the human body—a space that breathes, morphs, and evolves as Dr. Chang describes his philosophy of healing.
:30 Broadcast Spot
BTS
