Xtrema Cookware

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Client
Xtrema Cookware
Agency
Client Direct

As a family-owned and operated company, Xtrema understands the power of a simple meal in bringing friends, families, and communities closer.

"Our Table" is a heartfelt branded content series that introduces real people who embody the essence of Xtrema—both through their use of their products and their shared values. In their own words, they reveal the significance of community and family, the traditions they're nurturing around their tables, and how Xtrema cookware has enriched their lives.

These authentic stories serve as a way of genuinely sharing the Xtrema brand's values, emphasizing the health benefits of their products, and inspiring others to embrace the Xtrema way of life. Each video weaves a narrative that encourages our audience to move towards a healthier, more connected way of living.

We've shared these videos through social media and email, creating shorter, targeted video ads as part of our digital media strategy. Through "Our Table," we aim to foster not just a love for their cookware but a deeper appreciation for the moments and connections it helps create.

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