Patrón En Lalique – ProcessCreative

Client

Patrón Tequila

Agency

Mullen Lowe

In the third of our ongoing partnership with MullenLowe, we developed and produced the Patrón En Lalique Serie 3, an exclusive partnership between the leading brand in tequila, and French crystal maker, Lalique.

With each iteration of this project, our familiarity with the process deepened, yet this time, both the MullenLowe team and Process Creative were determined to elevate the project from the years before, aiming to create something more artful and cinematic in contrast to a more docustyle approach from before, aiming to unveil the true beauty and meticulous craftsmanship that lie behind the Serie 3 decanter.

This project holds a special place in our hearts, as it harkens back to the origins of why Process Creative was founded. It allows us to capture the captivating story and intricate process of creation—shedding light on the 'how' and 'why' something is made with such dedication.

We are honored to collaborate with Patrón, Lalique, and MullenLowe, bringing this exceptional partnership to life. And, yes, the tequila is certainly a delicious perk of the journey. Cheers To Serie 3!