Patrón tequila and famed French crystal maker, Lalique, collaborated to release a $7,500 bottle of tequila. Though a world apart, our task was to showcase the parallels between these two industry leaders.
We traveled to Wingen sur Moder, France and Atotonilco, Mexico to discover the story of this exclusive collaboration. What we found was a procession of master craftsmen and women coming together to create a world-class piece of art. We captured what can happen when two masters share the language of perfection.