Patrón En Lalique

View The Work

Client
Patrón
Agency
Mullen Lowe

Patrón tequila and famed French crystal maker, Lalique, collaborated to release a $7,500 bottle of tequila. Though a world apart, our task was to showcase the parallels between these two industry leaders.


We traveled to Wingen sur Moder, France and Atotonilco, Mexico to discover the story of this exclusive collaboration. What we found was a procession of master craftsmen and women coming together to create a world-class piece of art. We captured what can happen when two masters share the language of perfection.

Services Provided

Concept

Video Production

Editing

Color Grading

Sound Design