Don Julio Gonzalez began his passionate pursuit to create the world's original luxury tequila in 1942. Now, three years after his passing, we worked with the brand to commemorate his determination and passion through this film.
Our goal was to create a feeling of nostalgia when recalling the memory of Don Julio. A film that allowed a rare first-person glimpse into the story and intention behind Don Julio, as if he was alive today. Don Julio himself speaks the voice-over in his last known interview.