Patrón En Lalique
For the third time, Process collaborated with MullenLowe to create a brand-film showcasing Patrón En Lalique, Serie 3. The result of this partnership between Patrón and French crystal maker, Lalique, is a $7,500 bottle of tequila, but its true value is revealed in the process.
Wingen-sur-Moder
Once again, our teams traveled to the tiny and remote village of Wingen-sur-Moder, France where Lalique has been making the world’s finest crystal glassware for over 100 years.
With each iteration of this project, our familiarity with the process deepens. Yet this time, both MullenLowe and our team were determined to elevate the project from the years before, aiming to create something more artful and cinematic than the previous docu-style approach.
This project holds a special place in our hearts, as it reminds us of the origins of why Process Creative was founded. It allows us to capture the captivating story and intricate process of creation—shedding light on the 'how' and 'why' something is made with such dedication.
We are honored to collaborate with Patrón, Lalique, and MullenLowe, bringing this exceptional partnership to life. And, yes, the tequila is certainly a delicious perk of the journey. Cheers To Serie 3!
Meet the creators
Austin Stoecklein
Director/DP
Daniel Chesnut
Producer/Creative Director
Marshall Mclaughlin
Producer
Jeremy Hubin
Editor
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