Patrón En Lalique
For the third time, Process collaborated with MullenLowe to create a brand-film showcasing Patrón En Lalique, Serie 3. The result of this partnership between Patrón and French crystal maker, Lalique, is a $7,500 bottle of tequila, but its true value is revealed in the process.
Once again, our teams traveled to the tiny and remote village of Wingen-sur-Moder, France where Lalique has been making the world’s finest crystal glassware for over 100 years.
This project holds a special place in our hearts, as it reminds us of the origins of why Process Creative was founded. It allows us to capture the captivating story and intricate process of creation—shedding light on the 'how' and 'why' something is made with such dedication.
We are honored to collaborate with Patrón, Lalique, and MullenLowe, bringing this exceptional partnership to life. And, yes, the tequila is certainly a delicious perk of the journey. Cheers To Serie 3!
Meet the creators
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